FUEL YOUR FANTASY

WITH NON-STICKY CLAY, ENTERTAINING APP AND UNIVERSE OF INCREDIBLE CLAYMATES

HERE COMES THE PHYGITAL MAGIC

The kids are immersed in creativity in different dimensions. The physical experience of sculpting a character develops their imaginative, fine motor, and creative skills. The app's digital experience helps to build a character in a simple and fun way thanks to hilarious animations.

Even after assembling the character, the pleasure from the creative experience does not end — the clay hardens within a couple of hours and becomes a toy the children can play with forever.

DIVE INTO THE CLAYWORLD

Light, soft, and pleasant to the touch CLAY & TOY for continuous play.

Interactive APP with clear guides that help the child model a toy.

CLAYMATES you want to collect. Toys you want to play with after sculpting.

Let the characters SHOW you the wonders of fantasy. They know how to surprise you.

GUARANTEED RESULTS WITH AN INTERACTIVE APP

The children are guaranteed to sculpt an attractive character! Encouraged by their own talent, they are motivated to create further while having a lot of fun!

An entertaining app with simple interactive sculpting guides, amusing animations for each character, and fun games on top of that. Using the app, the kids will enjoy the process and the result of modeling thanks to the clear step-by-step sculpting instructions that help avoid mistakes.

HEY CLAY FANTASY WORLDS

Minions

Sculpt your favourite MINIONS

A set of six rebels and restless mischief-makers. Sweet Bob, “Big Brother” bossy leader Kevin, perennial adolescent and rebellious Stuart, plus Dave, Otto, and Evil Minion — sculpt them all before they get themselves into trouble.

© Universal City Studios LLC. All Rights Reserved

GO!

Collections

Travel to Fantasy Worlds with Сlaymates

Welcome to the Collections series, where each set is a unique themed world with characters. With any of them, children will be able to creatively realize and develop, expand their imagination and fantasy, create amazing art and enjoy every minute of their childhood.  Hurry up and click the link to dive into this amazing world of creativity, where fantasy knows no bounds!

GO!

Motors

Design, sculpt, drive, have fun!

HEY CLAY MOTORS is the perfect series for a car lover. With MOTORS, a child becomes both a car designer and a driver. After all, at first they, like a real auto designer, assemble a car according to a finished project with their hands, and then they get behind the wheel of their car and drive around the table, room, and anywhere. Let's start the motor! Follow the link, sculpt, start the engine, and find out what your imagination hides behind the first turn!

GO!

Discoveries

Learn complex things in an edutainment way

The DISCOVERIES series reveals complex things to children in an easy, creative and unobtrusive educational way. The child plays, learns, fantasizes and enjoys the process at the same time. This series  redefines educational and science kits. Perhaps learning about the world has never been so exciting and accessible through a fun game. Follow the link and find out for yourself!

GO!

Bijou

Be like a Professional Jeweler with Special Jewelry Sculpting Tools

Bijou Rings is an accessories creation set for 5 rings is more than just a craft kit - it's a way to express your personal style and creativity. With different colored and shaped beads, charms, and strings, you can design your unique rings that reflect your personality and taste. With this set for 5 rings, the possibilities are endless, and the results are always beautiful. See how easily and quickly you can express yourself, freshen up your look, and add an accent to the mood!

GO!

Seasonal

Power Up Your Holiday!

We know how children wait and love holidays and surprises. This is a special and long-awaited time for every child, so the SEASONAL sets will further enhance children's feelings of celebration, magic, creativity and happiness. We've created sets that kids will look forward to as much as they look forward to their favorite holidays. You can get a piece of the holiday spirit right now by browsing our holiday sets here!

GO!

CLAY & TOY

We have created the ideal material to get the most out of clay modeling: light, soft, pliable, and pleasant to the touch, which allows you to accurately convey the character of the sculpted creatures.

Our clay comes in 27 colors. All of them can be mixed into the bright unusual shades. It has a special composition, so it does not stick to hands, clothes, furniture, and, in general, anything except children's hearts.

Within 20 minutes after sculpting, the figurine will begin to solidify and turn into a toy. The children can put it on a shelf, show it to friends, or take it to school — no matter what they come up with, the figure will not melt, keeping the given form.

SHOW IN ACTION

With HEY CLAY, the kids can dive into the character's world as deeply as they want. After all, one can not only sculpt any character and play with it as with a toy, but also learn about its personality and story.

We are currently working on fascinating HEY CLAY books and even a TV show to satisfy the children's curiosity to experience more. And, of course, there is always extra fun content to find on our social networks. Welcome to the HEY CLAY universe!

CLAYMATES

HEY CLAY is home to hundreds of exclusive characters that can surprise, entertain, and delight with their original appearances and animations.

Each character is unique. The kids will definitely find their favorite characters in multiple HEY CLAY worlds: from the wild animals and the deep ocean to the farm birds and the dinosaurs.

All the characters are worked out so carefully that they look like live claymates.

CLASSICS

SETTINGS

GAMES

GET THE APP!

It's an award-winning clay animation made with love and care for kids.

We are an international team of product developers working to restore people's faith that every human being is creative.

We innovate new products and experiences in education, entertainment, and self-expression — all to release and develop the natural creative potential in every human being.

We have launched 2 brands of creative toys, ensuring their global success through a powerful R&D center and our own production lines.

CONTINUE ON TRENDFORMER.CO