FUEL YOUR FANTASY

WITH NON-STICKY CLAY, ENTERTAINING APP AND UNIVERSE OF INCREDIBLE CLAYMATES

HERE COMES THE PHYGITAL MAGIC

The kids are immersed in creativity in different dimensions. The physical experience of sculpting a character develops their imaginative, fine motor, and creative skills. The app's digital experience helps to build a character in a simple and fun way thanks to hilarious animations.

Even after assembling the character, the pleasure from the creative experience does not end — the clay hardens within a couple of hours and becomes a toy the children can play with forever.

DIVE INTO THE CLAYWORLD

Light, soft, and pleasant to the touch CLAY & TOY for continuous play.

Interactive APP with clear guides that help the child model a toy.

CLAYMATES you want to collect. Toys you want to play with after sculpting.

Let the characters SHOW you the wonders of fantasy. They know how to surprise you.

GUARANTEED RESULTS WITH AN INTERACTIVE APP

The children are guaranteed to sculpt an attractive character! Encouraged by their own talent, they are motivated to create further while having a lot of fun!

An entertaining app with simple interactive sculpting guides, amusing animations for each character, and fun games on top of that. Using the app, the kids will enjoy the process and the result of modeling thanks to the clear step-by-step sculpting instructions that help avoid mistakes.

HEY CLAY FANTASY WORLDS

Bluey

BLUEY & FRIENDS

Let’s dive into a world of fun with Bluey and her friends — creative Bingo, sporty Lucky, inventive Snickers, stylish Coco, and resourceful Rusty!
Together, they learn new things, discover their talents, and have a whale of a time. Which of these fun-loving friends will become your favorite? 

GO!

Collections

Travel to fantasy worlds with claymates

Welcome to the COLLECTIONS series, where each set takes you into a uniquely themed world filled with fun characters. With any of these sets, children can creatively express themselves, expand their imagination, and make amazing claymates while enjoying every moment of sculpting. Dive into this incredible world of creativity, where fantasy knows no bounds!

GO!

Minions

Sculpt your favorite MINIONS

A set of six rebels and restless mischief-makers. Sweet Bob, “Big Brother” and bossy leader Kevin, perennial adolescent and rebellious Stuart plus Dave, Otto, and Evil Minion — sculpt them all before they get themselves into trouble.

© Universal City Studios LLC. All Rights Reserved

GO!

Motors

Design, sculpt, drive, have fun!

This is the perfect series for a car lover. With MOTORS, kids become both car designers and drivers. First, they assemble a car with their hands, just like a real auto designer, following a finished project. Then, they get behind the wheel and drive their creation around the table, room, or anywhere they like. Check out this series, sculpt, start the engine, and discover what your imagination holds behind the first turn!

GO!

Discoveries

Learn complex things through edutainment

The DISCOVERIES series introduces complex topics to children in a simple, creative, and engaging way. Kids play, learn, fantasize, and have fun throughout the process. This series redefines educational and science kits, making learning about the world more exciting and accessible than ever thanks to interactive sculpting play. Explore it and see for yourself!

GO!

Seasonal

Power up your holidays!

We know how much children love holidays and surprises. This special, long-awaited time brings joy to every child, and the SEASONAL series will amplify their feelings of celebration, magic, creativity, and happiness. We've created sets that kids eagerly anticipate, just like their favorite holidays. You can capture a piece of the holiday spirit right now by browsing our holiday sets!

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Bijou

Be like a pro jeweler with special jewelry sculpting tools

BIJOU is an accessories creation series that is more than just craft kits — it's a way to express personal style and creativity. With just one set, the children can make five bright rings for each finger, showcasing their unique style and personality. Here, the possibilities are endless, and the results are always beautiful. Discover how easily and quickly you can express yourself through clay fashion and add a stylish touch to your look of the day!

GO!

CLAY & TOY

We have created the ideal material to get the most out of clay modeling: light, soft, pliable, and pleasant to the touch, which allows you to accurately convey the character of the sculpted creatures.

Our clay comes in 27 colors. All of them can be mixed into the bright unusual shades. It has a special composition, so it does not stick to hands, clothes, furniture, and, in general, anything except children's hearts.

Within 20 minutes after sculpting, the figurine will begin to solidify and turn into a toy. The children can put it on a shelf, show it to friends, or take it to school — no matter what they come up with, the figure will not melt, keeping the given form.

SHOW IN ACTION

With HEY CLAY, the kids can dive into the character's world as deeply as they want. After all, one can not only sculpt any character and play with it as with a toy, but also learn about its personality and story.

We are currently working on fascinating HEY CLAY books and even a TV show to satisfy the children's curiosity to experience more. And, of course, there is always extra fun content to find on our social networks. Welcome to the HEY CLAY universe!

CLAYMATES

HEY CLAY is home to hundreds of exclusive characters that can surprise, entertain, and delight with their original appearances and animations.

Each character is unique. The kids will definitely find their favorite characters in multiple HEY CLAY worlds: from the wild animals and the deep ocean to the farm birds and the dinosaurs.

All the characters are worked out so carefully that they look like live claymates.

CLASSICS

SETTINGS

GAMES

GET THE APP!

It's an award-winning clay animation made with love and care for kids.

We are an international team of product developers working to restore people's faith that every human being is creative.

We innovate new products and experiences in education, entertainment, and self-expression — all to release and develop the natural creative potential in every human being.

We have launched 2 brands of creative toys, ensuring their global success through a powerful R&D center and our own production lines.

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